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Resellers are now known as Rising Stars… How is the best way to get sky-high success?

Resellers are now known as Rising Stars… How is the best way to get sky-high success?

The latest CRN Rising Star report highlights resellers as the guiding stars of the IT industry this year; noting their disruption of the market, rapid business growth and their ability to quickly reach profit. So how can other IT businesses cash in on the success of resellers?  We have the answer.

Several firms have reinvented themselves in recent years as specialists in certain products or services that previously sat in non-competitive or untapped markets – including Cloud services and specialist software development. This has been fantastically profitable, in some instances, for the businesses themselves, but has done little to benefit the bottom line of their customers and clients. Value-adding services, however, like resellers, affects both the perceived and actual value of the company using it; allowing them to expand their service offering, generate income they wouldn’t have otherwise received, and to ground themselves better as a thought leader and industry expert in their market.

Business must be global in order to survive now, and even the most local of businesses need to set their sights further afield. That said, expansion is expensive, and without the ability to ‘speculate to accumulate’, many firms are inhibited from doing so. In order to become a Rising Star, the best way forward is to develop a strategic working partnership with a reseller that in turn can add value to your offerings; and Procurri is perfectly placed to do just that.

It’s important to acknowledge that working with a reseller is no longer just a case of picking a business you track down online and just setting up a package agreement with them. Instead, shopping around for a partner that is able to offer a wide variety of services to cover of all bases of additional income generation is common sense – as the returns to be had on working with someone all-encompassing are huge.

Procurri offer an entirely tailored service to every business that they work with, and our services can add value in numerous different situations. We’re able to offer third-party maintenance across the globe in different languages and specialisms, resale packages on end-of-life hardware, trade in programs to increase margins in your net new sales and relocation services. Working with us allows you to appear international even with a small one-location presence, to offer your customers unbeatable packages and deals that complement your existing OEM agreements, and to extend your reach to more markets worldwide. Your potential customer base will grow overnight as you’re able to offer more than your competitors and in turn, your business bottom line will increase.

Don’t sit back and allow others to climb the ranks while your company stays still – instead, become a Rising Star yourself by taking advantage of the increased service range of others and allowing strategic partnerships to develop your business without having to diversify into unfamiliar markets and distract from your key critical work.

Please contact me directly as I would welcome the opportunity to understand your business further, so we can discuss how we can help you win more opportunities, expand wallet share and form a close working partnership.

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